BY ISN STAFF | November 28, 2012
IGNATIAN SOLIDARITY NETWORK “GIVING TUESDAY” CAMPAIGN A SUCCESS
UNIVERSITY HEIGHTS, OHIO – The Ignatian Solidarity Network (ISN) announced today that they successfully reached their goal for their “Giving Tuesday” fundraising campaign. Giving Tuesday (referred to on Twitter as #GIVINGTUESDAY) is a growing movement in response to the excessive consumerism of Black Friday and Cyber Monday, inviting people to consider supporting non-profit organizations rather than purchasing gifts or personal items in the pre-Christmas rush. ISN initiated a social media and electronic communication campaign utilizing Twitter, Facebook, and e-mail marketing.
Christopher Kerr, ISN executive director, said the following, “We set a modest goal of $1,000. We were excited to not only exceed the goal but also welcome new donors to our work through the campaign. Our gifts ranged from $5 to $250. For a small organization new donors and a diversity of giving amounts are extremely important.”
In total the “Giving Tuesday” campaign collected $1,230, with more than $1,000 coming in the form of online credit card donations.
About the Ignatian Solidarity Network:
The Ignatian Solidarity Network (ISN) is a national social justice education and advocacy organization serving Jesuit universities, high schools, parishes, social ministries, and other partner organizations. ISN’s work is grounded in the spiritual tradition of St. Ignatius of Loyola, the founder of the Society of Jesus (the Jesuits). To learn more about ISN visit: www.www.ignatiansolidarity.net