Posts

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Super Bowl Commercials: Some Things We Wished We Would See

A commercial at Super Bowl XLIX will run a company $4.5 million for a thirty-second spot. The staff in the ISN office took a little bit of time to dream about what kind of message for justice we could share with 100+ million viewers around the world.
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Was every 30-second spot really worth $3.7 million?

But the bigger question on social media was not the final outcome for the Ravens and 49ers. It was the commercials! Were we as impressed as we should have been? Did Volkswagen and eTrade really convince us to buy their products? Was every 30-second spot really worth $3.7 million?
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Super Bowl 2013 - What would you do with $3.7 million?

The average cost for a 30-second Super Bowl commercial will be $3.7 million this year. Yup, we said "million." We are looking for folks interested in sharing the impact this amount of money could have for their social justice issue of passion, in 250 words or less.