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Was every 30-second spot really worth $3.7 million?

But the bigger question on social media was not the final outcome for the Ravens and 49ers. It was the commercials! Were we as impressed as we should have been? Did Volkswagen and eTrade really convince us to buy their products? Was every 30-second spot really worth $3.7 million?
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Try to Talk to People No Matter How Hard

Before our flight took off we were given the routine instruction to turn off our cell phones, for me it marked the beginning of a week of detachment from technology, my daily routine and life as I formerly knew it. As I prepared to power down my phone I received one last text message.
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Super Bowl 2013 – What would you do with $3.7 million?

The average cost for a 30-second Super Bowl commercial will be $3.7 million this year. Yup, we said "million." We are looking for folks interested in sharing the impact this amount of money could have for their social justice issue of passion, in 250 words or less.